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M21 Consultancy Ltd · Registered in England & Wales
Privacy Policy
  • Who We Are
  • Data We Collect
  • How We Use Your Data
  • Data Sharing
  • Your Rights
  • Data Retention
  • Contact Us
Last updated: March 2025

Privacy Policy

1. Who We Are

M21 Consultancy Ltd ("M21", "we", "us", "our") is a digital marketing consultancy registered in England and Wales. We are registered with the Information Commissioner's Office (ICO). Our registered address and company number will be provided upon request.

2. Data We Collect

We collect personal data in the following ways:

  • Contact forms: name, email address, phone number, business name and enquiry details
  • Newsletter sign-ups: email address only
  • Client onboarding: business details, contact information, billing information, and access credentials for platforms we manage on your behalf
  • Website analytics: anonymised browsing data via Google Analytics 4 (no personally identifiable information)
  • Cookies: see our Cookie Policy for full details
3. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to enquiries and provide the services you've requested
  • To send our monthly Insights newsletter (with your explicit consent)
  • To manage your client account and deliver agreed services
  • To send invoices, payment reminders, and account-related communications
  • To improve our website and service quality through anonymised analytics
  • To comply with legal and regulatory obligations

Our lawful basis for processing is: contract performance (for client work), legitimate interests (for enquiry responses), and consent (for marketing communications).

4. Data Sharing

We do not sell your personal data. We share data only with:

  • Service providers: tools we use to deliver our services (e.g. Google Workspace, accounting software, project management tools)
  • Analytics platforms: Google Analytics 4 (anonymised data only)
  • Legal authorities: where required by law

All third-party processors we use are GDPR-compliant and subject to data processing agreements.

5. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate personal data
  • Request deletion of your personal data ("right to be forgotten")
  • Object to or restrict processing of your data
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with the ICO (ico.org.uk)
6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected:

  • Enquiry data: 12 months from last contact
  • Client data: 7 years from end of contract (for legal/tax compliance)
  • Newsletter subscribers: until you unsubscribe
Data Protection Enquiries

To exercise your rights or ask questions about how we handle your data, contact us at contact@m21growth.co.uk or write to M21 Consultancy Ltd, 6 Lakefield Road, London, England, N22 6RR. We will respond within 30 days.

Last updated: March 2025

Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and provide anonymous analytics data to improve the user experience.

Cookies We Use

Our website uses the following types of cookies:

  • Strictly necessary cookies: Required for the website to function. These cannot be disabled. They include session management and security cookies.
  • Analytics cookies: We use Google Analytics 4 to understand how visitors use our site. All data is anonymised — no personally identifiable information is collected. You can opt out via Google's opt-out browser add-on.
  • Preference cookies: Remember your settings (such as cookie consent preferences).
We Do Not Use
  • Advertising or tracking cookies from third-party ad networks
  • Social media tracking pixels (unless you request social media advertising services)
  • Cookies that build a profile of your browsing behaviour across other websites
Managing Cookies

You can control and delete cookies through your browser settings. Disabling certain cookies may affect website functionality. Most browsers allow you to refuse all cookies or accept only first-party cookies.

Updates

We may update this Cookie Policy as our use of cookies changes. We'll notify you of significant changes via a cookie consent banner on your next visit.

Questions About Cookies

Contact us at contact@m21growth.co.uk with any questions about how we use cookies.

Last updated: March 2025

Terms of Service

1. Agreement

These Terms of Service ("Terms") govern your use of M21 Consultancy Ltd's website and services. By engaging our services or using our website, you agree to these Terms. If you do not agree, please do not use our services.

2. Services

M21 Consultancy Ltd provides digital marketing services including but not limited to: website design and development, search engine optimisation, paid advertising management, social media management, email marketing, brand identity, content creation, and virtual receptionist services.

The specific services to be provided, deliverables, timelines, and fees will be set out in a separate Statement of Work or Service Agreement signed by both parties.

3. Payment Terms
  • Monthly retainer fees are invoiced on the 1st of each month and due within 14 days
  • Project-based work is invoiced 50% upfront and 50% on completion
  • Late payments incur interest at 8% above Bank of England base rate
  • M21 reserves the right to pause services on accounts more than 30 days overdue
4. Intellectual Property

Upon full payment, all creative work produced by M21 on your behalf (websites, brand assets, copy, creative) becomes your property. M21 retains the right to display completed work in our portfolio unless otherwise agreed in writing.

M21's own methodologies, templates, systems, and processes remain our intellectual property.

5. Confidentiality

Both parties agree to keep confidential any information shared in the course of the engagement that is not publicly available. This obligation survives the termination of the agreement.

6. Limitation of Liability

M21's liability to you is limited to the total fees paid in the three months preceding any claim. We are not liable for indirect, consequential, or loss-of-profit damages. We do not guarantee specific rankings, conversion rates, or revenue outcomes, though we commit to best-practice execution of all agreed services.

7. Termination

Either party may terminate the agreement with 30 days' written notice after the initial contract period. M21 may terminate immediately for non-payment, breach of these Terms, or conduct that damages our reputation.

8. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Legal Enquiries

For questions about these Terms, contact us at contact@m21growth.co.uk. These Terms should be read alongside any specific Service Agreement or Statement of Work.

M21
Digital Consultancy · London · Est. 2020

Full-service digital consultancy helping London SMEs grow online since 2020.

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